Swarovski and Mastercard launch VR app for Atelier Swarovski collection

The virtual reality app takes the consumer through a virtual home where pieces made by Zaha Hadid, Kim Thomé, Aldo Bakker and Tomás Alonso can be purchased.

Body Shop links with Urban Airship to use mobile wallet passes for anti-cruelty campaign

The Body Shop has joined digital growth company Urban Airship to launch a mobile wallet pass that offers the latest news and signature counts for its Forever Against Animal Testing campaign that it unveiled this summer.

Study reveals Sephora offers most personalized shopping experience

A recent study has revealed that Sephora is the top brand offering the most personalized customer experience across all channels. JustFab and Walmart came in second and third, respectively.

Casio to launch first connected watches for G-Steel line

The three watch models are the first for the watch line that is designed for the active man. The collection will launch at G-Shock stores and Macy's this October.